So, they asked us to do a commercial …

Somewhere around the early part of 1990, Daniel Barrocas, our founder and chief story-teller was asked if he would consider plying his film-making talents in the world of commercials.  Up until that point Danny had been almost exclusively involved in directing conceptual music videos for Sony Music’s “indy” artists.  It had been a beautiful thing; complete creative control, large budgets and a consistent lengthening of the leash from the executive suite.  But commercials have an interesting lure.

If you hear the story directly from the people involved they might mention a certain violent response to the idea – filled with invectives and no shortage of maternal references.  But those kinds of things should be expected of artists, shouldn’t they?  Whether true or fiction, whether the origins of the company’s work really were as storied or as fabled as some have said, one cursory glance through the company’s reel or portfolio proves that art and commerce can be a truly potent mix.  At least, that’s what our clients tell us.

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